Sydney’s position as one of the world’s leading cities has been confirmed today with the release of results from the latest Anholt-Gfk Roper City Brands Index.
“This ranking means Sydney remains ahead of cities like London, Rome, New York and San Francisco in the minds of consumers internationally as one of the world’s most attractive tourist destinations, This international recognition confirms what residents already know – that Sydney is a fantastic city with world-renowned attractions and friendly people. Sydney topped the index for climate and cleanliness and has been judged to have the friendliest people. Sydney was also ranked in the top three cities in the world as a good place to do business, find a job or study. The fact that Sydney was ranked number one in the world overall for the last two years, is in itself, a remarkable achievement, This year’s result demonstrates that the work we are now doing particularly with our international events and festival program is important to refresh the way visitors perceive Sydney. The success of the recent VIVID Sydney Festival is a prime example of the work being put in to ensure Sydney strengthens its profile as an international destination. The Government is continually looking to partner with industry to promote Sydney and NSW as an attractive and affordable travel destination.” Ms McKay said.